The brand had to be savvier, even turn on the charm. Historically, it hasn’t been so easy to sell drinkers on a black beer, Andrew says. JWT’s award-winning 1976 spot, “ Black Pot,” extolled the pleasure of “slowly putting away the black,” meaning both a Guinness and the final ball in a snooker frame. Allen, Brady & Marsh’s 1983 “Guinness isn’t good for you” nodded cheekily to the modern regulatory condemnation of the brand’s 1930s “Guinness is good for you” Benson campaign. The brand’s long-running “Pure Genius” series in the ‘80s and ‘90s featured “Blade Runner’s” Rutger Hauer dispensing cryptic isms (“It’s not easy being a dolphin”) while sipping a Guinness. Guinness had a long history of boundary-pushing advertising before AMV BBDO won the account from Ogilvy & Mather in January 1998. But it would influence nearly every piece of innovative advertising that’s debuted since. That it arrived at the apex of TV advertising’s deep-pocketed golden age - which gave us such cinematic delights as Playstation’s “ Double Life” and Apple’s “ Here’s to the Crazy Ones” - begs the question of whether it would break through were it released in today’s fragmented, omnichannel era of infinite streaming services and social media platforms that favor endless scrolling. Like most creative works residing in the annals of legend, the story of how “Surfer” got made involves risk, several leaps of faith, and a sprinkling of physical danger. It’s also a f*cking nightmare because every ad since has had to be as good as that one.” “In terms of Guinness being associated with storytelling, with craft and creativity, ‘Surfer’ kind of reimagined what that could look like,” says Nick Andrew, managing partner who oversees Guinness at London-based agency AMV BBDO, which produced “Surfer.” “The legacy speaks for itself. Every choice, from the casting of a Polynesian longboard surfer as the hero to the excerpts from Herman Melville’s novel “Moby Dick,” read aloud by actor Louis Mellis, to the silences juxtaposed with the relentless bass line of Leftfield’s “Phat Planet,” comes together in a timeless vignette that inspires, that appeals to our higher humanity and need for community, that has soul. Yet “Surfer” looms larger, like a piece of great cinema distilled into a few seconds. Added bonus: a lot of these make the perfect stocking stuffers.Sure, Diageo’s 1999 ad exists to sell us beer, one that by its own design requires we wait a few minutes longer than the standard draft order. Most of these products can easily be found on Amazon, which is great if you're hunting for a last-minute Christmas gift. From heatless hair curlers and cloud-like pillow slides to an electric candle lighter and battery-operated blender, we're predicting these trending finds will be some of the most popular Christmas gifts this year. There are trendy items like color-changing blush, unicorn body butter and an avocado tool set, as well as practical items like a high-tech toaster and smart notebook. Here, you'll find inspiration for everyone on your Christmas list - whether you're looking for unique gifts for tween girls, funny finds for your boyfriend or a creative idea that'll inspire your wife. Scrolling video-to-video on the app may even inspire your holiday shopping this year - but to save you time and energy, we've compiled the best TikTok gift ideas no matter who you're shopping for. What started as TikTok users raving about game-changing items quickly transformed into a "TikTok Made Me Buy It" craze, where users share really cool products they've found on the app. The addictive platform has started countless trends and it's known for many things: hilarious sounds, viral dances, delicious recipes and product recommendations. Two years ago, most of us were discovering TikTok for the first time- but flash forward to 2022 and it's become one of the most popular social media apps.
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